Investing shouldn't be harder than saving
Bini is a marketplace for mutual funds in Bangladesh. Compare funds from several asset management companies, invest from your phone and track everything in one place. Your money goes straight to the fund, never to Bini.
What is Bini?
Bini is a marketplace for mutual funds. You can open a BO account, compare funds from several asset management companies, invest as a monthly SIP or a one-time amount and track your holdings, all from one app.
Bini does not run any funds of its own. Every fund on Bini is managed by a licensed asset management company, so you are choosing between them rather than being sold one.
Why Bini exists
Most people here keep their money in the same few savings products their parents used, because those were the only options within reach.
Mutual funds have been available in Bangladesh for years. Finding them was the hard part. Fund information sat scattered across separate websites, buying meant paperwork at an office and comparing two funds side by side was close to impossible for a normal person.
None of that is a problem with the products. It is a problem with access. That is the part Bini works on.
Where your money goes
Bini never holds your money. It moves from your bank account to the fund, and the units are registered in your name.
- Step 1
You pay from your own bank account
For a SIP the AMC pulls the amount on your chosen date. For a one-time investment you transfer it yourself.
- Step 2
The money reaches the fund's bank account
Bini passes on your instruction and the paperwork. The money does not pass through Bini at any point.
- Step 3
The AMC invests it
The fund's assets are held by a custodian bank approved by the Bangladesh Securities and Exchange Commission.
- Step 4
Your units sit in your BO account
The BO account is opened in your name by a partner brokerage house, so your holdings stay yours even if you stop using Bini.
Selling works the same way in reverse. The AMC transfers the money straight to your registered bank account, and it does not pass through Bini then either.
How Bini makes money
Bini is an agent partner of the asset management companies whose funds it distributes. When you invest through Bini, the AMC shares a part of its management fee with us. You pay nothing extra.
How that works in practice
Say an AMC charges a 2% management fee. Invest directly and you pay that 2%, invest through Bini and you pay exactly the same 2%, then the AMC shares a part of it with Bini. Using Bini costs you nothing on top.
Bini also charges ৳ 99 for each sell request, whatever the amount. Sell units worth ৳ 10,000 and you pay ৳ 99. Sell units worth ৳ 10,00,000 and you still pay ৳ 99. That charge covers the cost of keeping the selling process digital and hassle free.
What Bini does and does not do
Bini does
Open your BO account through a partner brokerage
Verify your documents once, for every fund
Show fund returns, holdings and costs side by side
Place your buy and sell instructions with the AMC
Track all your holdings in one portfolio
Bini does not
Manage any fund or pick stocks
Hold or move your money
Promise a return, since all of these are market linked
Charge you anything extra to invest
Sell your data to anyone
Who we work with
Bini distributes funds from licensed asset management companies and opens BO accounts through licensed brokerage houses.
- Asset Management Companies (AMCs)
- EDGE Asset Management, VIPB Asset Management, Ekush Wealth Management, CWT Asset Management
- Brokerage houses
- Mika Securities, Midway Securities, Prime Bank Securities
Every asset management company and brokerage house Bini works with is licensed by the Bangladesh Securities and Exchange Commission.
Where to find us
Bini Fintech Limited, 429-432 Tejgaon Industrial Area, Dhaka 1208.Email hello@bini.live for anything about your account, or ask in the Personal Finance Bangladesh community where 9,000 people talk about money every day.